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St. John's IceCaps Powered By Rogers
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Become a PartnerShow your support for the IceCaps

Your ROI is our Goal


  • Season ticket base represents 94% of total seating capacity
  • High demand for ticket and low availability has created a strong secondary ticket market with good fan turnover throughout the season
  • As many as 5 different users per seat per year which increases market exposure for all partners
  • Core fan base is 25-55, 60% Male/40% Female with am annual household income above $100K


  • More than 780,000 unique visitors to date
  • More than 4.1 million page views to date
  • Core traffic comes between October and June
  • 54.49% of our traffic returns

facebook_icon_largeFACEBOOK (

  • Organic approach to growth
  • In game contesting, recorded video features, game and fan photos, two way communication
  • More than 23,000 fans to date
  • 61.1% Male/37.3% Female
  • 53% of the male audience is between 18-44

Twitter_bird_logoTWITTER (@IceCapsAHL)

  • More than 17,700 total followers
  • Team as well as staff accounts
  • Cross promotion with player tweets
  • Established following for live games
  • Home game promotions


– Enhance the spectator experience
– Increase our community presence
– Work with our partners to create a mutually beneficial relationship
– Continue to build our and our partners’ presence on the provincial scope


Dekanich Coors Light gobo

“Molson Coors used marketing assets acquired from the IceCaps to achieve more than a 30% lift in net sales year over year.”

– Jason Hull, Director of Sales NL, Molson Coors, NL

PWTP FB timeline

“What a great promotion! You guys do a really good job and make us feel our money is well spent.”

– Geoff Connors, Regional Sales Manager, NL, Old Dutch

Captain For a Day Jan 13 (with logo)

“Thanks for a job well done. We are getting great feedback from people attending the games and obviously from the families of our winners.”

– Darrell Smith, Retail Programs, North Atlantic

Edward Jones videoboard

“Awesome job! The execution was perfect and the announcements were great. I have now contacted 30 people that were at the game and all said the ads were great.”

– Brad Carroll, Edward Jones, NL

GlennStanfordExecofyear2012 (994)

“The development of the IceCaps brand, the positioning of the team in the marketplace and execution of their business plan…is perhaps the most impressive launch of an AHL club I have seen in 26 years in the business.”

– Dave Andrews, President, American Hockey League


We look forward to discussing this opportunity with you in further detail.  For more information please fill out the contact form at the top of this page.

Please fill out the form to contact us.