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Molson Added as a Platinum Partner Posted by jac on

Danny Williams, President and CEO of the St. John’s IceCaps, is pleased to introduce the team’s first Platinum Corporate Partner.

Williams announced that Molson Coors Canada and the IceCaps have agreed to a partnership for the 2011-12 season.

Molson Coors Canada has been a strong supporter of hockey in St. John’s and across Canada, and was a corporate partner of the St. John’s Maple Leafs for 14 seasons from 1991-2005.

“I would like to welcome Molson Coors onboard as our newest and largest corporate partner,” said Mr. Williams. “This organization has proven itself as a strong corporate citizen with a passion for supporting professional sport. The team looks forward to a mutually beneficial working relationship with Molson Coors and to providing fans with the best possible hockey experience.”

For Molson Coors, this partnership continues to align with their company’s strategy of support for hockey programs all across Canada. Brian Harriman, VP Atlantic for Molson Coors Canada, says the partnership is one that will benefit both parties.

“Molson Coors is extremely excited to be the official beer of the St. John’s IceCaps,” said Harriman. “Having AHL hockey back in Newfoundland and Labrador will be great for the province and we look forward to working with the IceCaps organization to create great experiences for fans of the IceCaps across the province.”

In addition to Molson Coors, Williams also announced a number of other companies that have signed on as silver and bronze partners.

The Silver Corporate Partners include Capital Motors, Eastern Audio, Fortis and Roebothan, McKay and Marshall.

The Bronze Partners are Calco Homes, M5 Advertising and Marco.

“We have been so pleased with the incredible support from our corporate community,” said Governor and COO Glenn Stanford. “It has been so encouraging to see our local businesses step up to the plate in support of our new AHL team, and I want to thank them for demonstrating their faith in the St. John’s IceCaps. We are less then two months away from our opening night and it promises to be an exciting season.”

The St. John’s IceCaps hockey club is the newest team in the American Hockey League, and bring pro hockey back to St. John’s after a six-year hiatus. St. John’s is the farm team of the NHL’s Winnipeg Jets.

In operation since 1936, the American Hockey League serves as the top development league for all 30 National Hockey League teams. More than 87 percent of today’s NHL players are AHL graduates, and through the years the American Hockey League has been home to more than 100 honoured members of the Hockey Hall of Fame.

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