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Keith McCambridge Named Head Coach of New AHL Team Posted by jac on

Building on the excitement of welcoming Newfoundland and Labrador’s new American Hockey League (AHL) team, officials were on hand at Mile One Centre today to announce the appointment of Mr. Keith McCambridge as the Head Coach of the new team.

Mr. McCambridge is a former pro-hockey player and most recently served as the Assistant Coach to the Manitoba Moose.

“I am delighted to officially welcome Keith as our team’s head coach, and also to welcome him and his family to our great province which will soon become their new home,” said Danny Williams, President and CEO of the St. John’s AHL franchise. “Newfoundlanders and Labradorians are very passionate about their hockey. The new team has already generated huge excitement throughout the province and the best is yet to come. Today marks another milestone in the journey of bringing the AHL back, and I am confident that the recruitment of such an experienced and accomplished coach will mean great things for both the team and fans alike.”

“We are thrilled to have someone of Keith’s caliber join this organization as Head Coach,” said Glenn Stanford, franchise COO. “With many successful years in hockey, both as a player and a coach, his passion for the sport is undeniable. He will no doubt be a driving force behind what is sure to be an exciting upcoming season for the team.”

Keith McCambridge, 37, spent the last two seasons as assistant coach of the AHL’s Manitoba Moose where he helped guide the team to a record of 83-63-6-8 over that time. This past season, working with current Jets head coach Claude Noel, McCambridge and the Moose advanced to the North Division final of the 2011 Calder Cup Playoffs, where they were eliminated after seven hard fought games by the Hamilton Bulldogs.

“I am so pleased to be a part of professional hockey in this province,” said Head Coach Keith McCambridge. “There is an incredible momentum building here in anticipation of the start of the season. I am looking forward to working hard with the team and playing some great hockey.”

Mr. Stanford also announced the first major Sponsorship for the team. Browning Harvey Ltd., the franchise bottler for Pepsi products in Newfoundland and Labrador, has signed on to be a Gold Sponsor for the new team.

“Corporate and community involvement will be a critical component of our team’s success,” said Mr. Stanford. “Much like our season ticket sales, the interest in corporate sponsorship has been outstanding to-date. It is very evident that corporations big and small are anxious to be a part of the success of this team, and that they recognize the value in coming onboard with their support. Today, we are pleased to announce that we have finalized an agreement with our first official sponsor and we are thrilled to welcome Browning Harvey to the team.”

Browning Harvey have been a major partner with professional hockey associations in St. John’s since 1991, including with the St. John’s Maple Leafs for 14 years and with the Fog Devils for three years.

“Browning Harvey Ltd., the franchise bottler for Pepsi products in Newfoundland and Labrador, is extremely excited to be the first official sponsor to come on board in support of the new AHL team,” said Blair Patrick, Director of Marketing for Browning Harvey. “We are delighted as a strong corporate citizen in this province to be a part of this new team, and we look forward to a strong and mutually beneficial relationship with the AHL franchise. Pepsi is a beloved product in the province, produced right here in Newfoundland and Labrador, and we pride ourselves on giving our customers what they want. So, we are pleased that hockey fans will enjoy our outstanding product as we cheer on the new team.”

Gold level sponsorship includes among other things such benefits as a Corporate Suite and high visibility advertising opportunities throughout Mile One Centre during games. Mr. Stanford confirmed that additional sponsorships will be announced in the near future as agreements are finalized.

More about Keith McCambridge
Prior to joining the Manitoba Moose in 2009, McCambridge spent six seasons with the East Coast Hockey League’s Alaska Aces originally as a player-Assistant Coach before taking on the role of Head Coach. As Head Coach of the Aces in 2007-08, Alaska finished with a record of 41-26-5 and reached the third round of the Kelly Cup Playoffs. The following season McCambridge guided the Aces to an improved record of 45-24-3, as well as a berth in the Kelly Cup Finals where Alaska lost in seven games to the South Carolina Stingrays. McCambridge won the Kelly Cup in 2006 as a player-Assistant Coach when Alaska defeated the Gwinnett Gladiators in five games.

McCambridge also had an 11-year playing career as a professional where he played as a defenceman for eight different teams in the AHL, IHL, and ECHL. He compiled 627 minor league games for the Saint John Flames (AHL), Las Vegas Thunder (IHL), Long Beach Ice Dogs (IHL), Providence Bruins (AHL), Manitoba Moose (IHL), Houston Aeros (AHL), Cleveland Barons (AHL), and Alaska Aces (ECHL). McCambridge played four years of junior hockey in the Western Hockey League for the Swift Current Broncos and Kamloops Blazers. He was originally drafted by the Calgary Flames in the eighth round, 201st overall of the 1994 NHL Entry Draft.

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