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IceCaps win three Board of Trade awards Posted by IceCaps on

The St. John’s IceCaps won three awards at Wednesday’s St. John’s Board of Trade Business Excellence awards luncheon, including the board’s most prestigious honour.

The second-year American Hockey League franchise was presented with the overall 2012 Business Excellence Award, which is “crafted as the flame of entrepreneurial spirit,” according to the board’s award information.

The IceCaps also picked up an award for community impact (for staffs smaller than 20 people) and another for marketing and promotional creativity.

IceCaps President and CEO Danny Williams was overjoyed with the recognition the team received from the Board and its members.

“I am deeply humbled and incredibly honoured by the tremendous recognition our organization received from the St. John’s Board of Trade today,” Mr. Williams said following the luncheon and awards ceremony. “Our entire team has worked so diligently from Day One to ensure that we offer the best possible experience to fans and corporate partners; and also to make sure the IceCaps are a team of which the whole province can be proud. And thanks to outstanding talent and commitment of our staff, we have accomplished our goals.

“To be acknowledged by the business community in such an overwhelming way for this success was truly a wonderful experience. I want to thank everyone involved, including True North Sports and Entertainment, our office staff, executive team, our advisory board, our volunteers, our coaching and training staff and every single player. I am proud to be a part of this group of talented individuals, and on behalf of all of us, I want to thank the Board of Trade for these awards.”

In terms of community impact, the IceCaps stated from the outset that the club would be more than just a hockey team, and would be a contributing member of the community. After contributing more than half a million dollars to more than 200 organizations through IceCaps Care and the Williams Family Foundation, that objective has been met.

The marketing and promotional creativity award is a credit to the brand that has been established by the IceCaps; from their logo to the uniforms to the website. The team was built from scratch in 108 days, from the time of the announcement that the American Hockey League was returning to St. John’s to opening night, Oct. 14, 2011.

“To receive three awards is a credit to all of the hard work, dedication and professionalism of our staff,” said Chief Operating Officer Glenn Stanford. “As a team, we can take a great deal of satisfaction in receiving the highest award from the Board of Trade, the Business Excellence Award.”

The IceCaps have sold out every game played at Mile One Centre, including 50 regular season contests and eight home playoff games, and are among the AHL leaders in merchandise sales.

The team returns to home ice Friday, Dec. 7 for a 7:30 p.m. game against the Springfield Falcons. That game will also feature the NTV Teddy Toss. Saturday the teams play a second game, and fans can have their photos taken with Santa and Buddy the Puffin.

Catch all the action with broadcaster Brian Rogers on 930AM This is NewfoundlandLabrador, or by visiting

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