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IceCaps Usher in New Wave of Hockey to St. John’s Posted by jac on

Danny Williams, President and Chief Executive Officer, today announced that the new AHL franchise in Newfoundland and Labrador will be called the St. John’s IceCaps.

Williams was joined by Glenn Stanford, AHL Governor and Chief Operating Officer of the team, at Mile One Centre, where they also unveiled the team logo.

“I am so pleased to present the St. John’s IceCaps and our new logo to fans, as we begin a new era of professional hockey in the province,” said Mr. Williams. “The IceCaps is a name that I am confident hockey fans will support as it captures both our rich hockey history with a reference to the Caps, while at the same time capturing a natural element that is iconic for the province, ice. We wanted to ensure that, although the team is based in our capital city, the province as a whole can identify with it and embrace it as its own.”

“The beauty of the ice-capped mountains, the outline of Newfoundland and Labrador displayed prominently and the jagged look of the mountains themselves are all indicative of the robust nature of our province,” said Mr. Stanford. “We also expect it to be a staple of our team; hard-working, tough and rock solid.”

Photo courtesy of Joe Gibbons | The Telegram | St. John’s, NL, Canada

Williams said it was important to him to ensure the province was represented well in the new name and logo, as it will be a marketing tool for Newfoundland and Labrador in 29 other cities throughout the league.

“From Houston to Abbotsford, B.C. to Chicago and Milwaukee, this name and image will market not just our team, but also our province,” added Mr. Williams. “In every aspect of my life from business to politics to hockey, I have always made every effort to promote this incredible province to the world, as a unique and attractive place. In this name and with this logo, we have captured the essence of what it is to be a province in the middle of the North Atlantic. We have built on our strengths and our natural assets, and created a team name that will once again put this province on the map.”

The St. John’s IceCaps will be the farm team of the NHL’s Winnipeg Jets.

Click to view full Press Release (PDF format).

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