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IceCaps Once Again Claim Major AHL Marketing Award Posted by IceCaps on

For the second consecutive year, the St. John’s IceCaps organization has been honoured with the American Hockey League’s Sponsorship Department of the Year Award.

The IceCaps were also among eight teams recognized for achieving a 90 percent or greater, season-ticket renewal rate at the annual AHL Marketing Meetings that concluded yesterday in Springfield, Mass.

St. John’s claimed the Sponsorship Department of the Year Award due in part to its successful corporate partnerships and innovative promotional efforts.

Danny Williams, President and CEO of the IceCaps, says the recognition caps an impressive season on and off the ice for the organization.

“From hosting the league’s first-ever international All-Star Classic in February, to advancing to the Calder Cup Finals in June and with an NHL exhibition game just around the corner, this latest achievement is further evidence of the impact the St. John’s IceCaps continue to make in the hockey world,” said Mr. Williams.

The IceCaps have sold out very home game in their three-year existence: 114 regular-season games and 19 playoff contests.

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